1. vinyl plank flooring in Prescott AZ

    What is Luxury Vinyl Plank Flooring?

    What is Luxury Vinyl Plank Flooring?

    There is one type of flooring that has grown in popularity faster than any other type in recent years: vinyl plank flooring. It is also known as “luxury” vinyl plank flooring or “waterproof” flooring. So what is it exactly and why is it so popular? Let’s take a look.

    What Vinyl Floors Used To Be

    Most people are familiar with vinyl flooring in their kitchen and baths, which is mostly referred to as “linoleum,” although it is technically not linoleum at all, but a sheet vinyl made to imitate linoleum. This form of vinyl is inexpensive and waterproof. However is it also soft, so it dents and scratches easily, and it also has a typically shiny and plastic-like appearance. This form of vinyl flooring is fast disappearing, and for good reason. There’s a much better option.

    The Vinyl Plank

    The vinyl plank is based on the idea of a laminate plank. In other words, a plank about five feet long that locks together with other planks and simulates the look of wood. It is also a “floating” floor that sits on a thin pad or has a pad attached to the back. However there are some critical differences to vinyl plank.


    The primary one is that the vinyl plank is composed of 100% waterproof ingredients. This means that this type of floor can literally be submerged in water and not be damaged. Not so with laminate. Practically this means that spills, accidents, pets – no problem. Bathrooms, wet areas – you bet.

    Quiet Underfoot & Won’t Expand and Contract

    Unlike the softer versions of vinyl flooring the vinyl plank has a rigid, dense core. The best ones all have what is referred to as an SPC core, or Stone-Polymer-Core. This means that there is literally ground up stone content mixed with polymer (glue) to form the core. Why? Two reasons: First, it makes the plank dense and heavy, which means it absorbs sound wonderfully. No more “click-clack” sound when you walk over it, like old-school laminates. Second, the stone content renders the expansion and contraction of the plank to almost nothing. This means your floor won’t move, expand, open up or separate when temperature changes, the sun hits the floor, etc.

    Durable Surface

    On top of that rigid dense core the layer of vinyl is adhered. In a good product, this should be 20 mil thick and will typically give the plank its lifetime residential warranty. The vinyl layer is also sealed with aluminum-oxide urethane, making it tough and scratch resistant. This a pretty worry-free floor, meaning kids, traffic, dogs and dog nails, etc. are no problem, unlike wood floors. After installation we will still protect a vinyl plank floor by putting felt pads on the legs of all your furniture, but that will make moving and sliding furniture over your floor a non-issue.

    Looks Awesome!

    This is what gets a lot of people. Many ask: is that real wood? This has come a long way from the shiny, fake look of old vinyl or old-school laminates. The surface of each plank is typically embossed with a grain texture, and the finish has a more matte, natural look. This is one big reason why vinyl plank flooring is going into high-end homes more and more instead of real wood.

    Affordable & Easy to Take Care Of

    Although a good vinyl plank typically costs more than laminate, it still comes in around half to two thirds the cost of a wood floor. That’s hard to argue with, if budget is a priority. Then there’s the ease of care: sweep it, vacuum it, wet-mop it, Swiffer it – anything goes. The main thing to remember is not to treat it with any special sealers, waxes or oil cleaners. The vinyl plank’s finished surface needs no special cleaners or treatments. Just water is really enough. Specific hard surface cleaners like Bona are fine, but not required.

    For more questions about waterproof vinyl plank flooring, or other hard surface flooring, please contact Desert Hardwood Flooring at (928) 925-3084 or visit www.DesertHardwoodFlooring.com

    Sylvan Incao is the owner and lead installer of Desert Hardwood Flooring, and a Prescott resident since 1992. Desert Hardwood Flooring is a small craftsmanship-oriented company focusing on quality workmanship and attention to detail in the arena of hardwood flooring and other hard surface flooring. Their showroom is located at 115 E. Goodwin St. Suite A, in downtown Prescott and is by appointment only.




  2. engineered hardwood hickory floor

    Still Suffering from Allergies? Consider Replacing Your Carpet!

    It seems like these days “allergy season” is an ever expanding time table, not just just confined to release of Juniper pollen. Whether you have asthma or just seasonal allergies, you are probably painfully aware of this.

    One Culprit: Carpeting

    One place to look for how to mitigate allergies is in your very home. Why? Because dust, pollen and allergies can be trapped inside your home and continue to make you suffer even after the worst of the season has passed. Probably the worst offender in this arena is your carpeting.

    Carpeting and the padding underneath it hold a world of micro-particles that even regular cleaning can’t remove. Carpet tends to trap and hold pollen, dust, pet hair and dander, and more elements that over time settle down into the fibers and very base or backing of the carpet. Even new hypo-allergenic carpet begins to trap and hold allergens and dust immediately after it’s installation. Also, carpet and especially carpet padding disintegrates over time from constant foot traffic, leaving a thick powdery residue under the carpet and padding that cannot be removed by carpet cleaning. This powder also affects your air quality. Carpet has traditionally been the cheapest flooring to install, but in the long run it can actually be more expensive, as regular cleaning and the cost of replacing it can ad up. But real cost is to your health.

    The Solution: Hard Surface Flooring

    The term “ hard surface” flooring refers to wood, laminate, vinyl plank or tile flooring. These flooring surfaces provide a much more durable and easy to clean and maintain floor that can still be accented by area rugs and runners. And most importantly these floor surfaces don’t trap pollen and dust, or require professional cleaning every year. We will look briefly at each of these areas.

    Wood Flooring

    There are several types of wood flooring, but the most common and popular is referred to as engineered wood flooring. This is wood planking composed of layers of different woods, with the top layer being the finished hardwood surface visible to the eye. Engineered wood flooring is more stable and affordable than the older generation of solid wood planks, and is pre-finished with a superior strength coating that is typically warranteed 25-50 years. Real wood flooring is both beautiful and practical, and ads more value to a home than any other type of flooring you can install.

    Laminate Flooring

    Laminate flooring is most commonly known as “pergo,” which is actually just a brand name. Laminate planks are composed of a highly compressed fiberboard core on top of which is the surface wear layer, imprinted to look like wood. Think the toughness of your old formica counter top but with a wood appearance. This flooring has come a long way over the years. It is very affordable, very practical, and has been designed to look and feel closer to real wood than every before.

    Vinyl Plank Flooring

    This relatively new generation of plank flooring has all of the benefits of laminate while eliminating some drawbacks. Namely it is a completely waterproof plank that is impervious to spills, floods, pet stains, pet nails and other events. It also has a very dense, rigid core that absorbs sound under foot more than laminate does. Besides all that it looks fabulous, and so is rapidly taking over the laminate market.

    Tile Flooring

    Tile’s greatest quality is its durability. For this reason it is still immensely popular in bathrooms and laundry rooms. Although it is often installed throughout new homes for affordability reasons, many people find an excess of tile too cold and hard underfoot, and prefer warmer and more resilient hard surfaces like wood or vinyl plank flooring.

    For more questions about wood, laminate or waterproof vinyl plank flooring please contact Desert Hardwood Flooring at (928) 925-3084 or visit www.DesertHardwoodFlooring.com/contact

    Sylvan Incao is the owner and lead installer of Desert Hardwood Flooring, and a Prescott resident since 1992. Desert Hardwood Flooring is a small craftsmanship-oriented company focusing on quality workmanship and attention to detail in the arena of hardwood flooring and other hard surface flooring. Their showroom is located at 115 E. Goodwin St. Suite A, in downtown Prescott and is by appointment only.

  3. The Desert Hardwood Difference

    Welcome to the Desert Hardwood Flooring blog! This will be the place to keep updated on news and events in Prescott, as well as to learn about all things flooring. We will be posting a range of articles exploring the world of flooring, all in the service of keeping you — our clients — informed and updated. We care about providing you with the highest quality flooring. Indeed, we are committed to bringing you your dream floors. This is what we will be looking at in today’s blog.

    Are you considering getting new floors? There are a handful of options for hardwood floor installation in Prescott and the surrounding Northern Arizona area. So, why choose Desert Hardwood Flooring? When it comes to hardwood floor installation, what makes Desert Hardwood Flooring different? Let’s take a look!

    Highest Rated Hardwood Floor Installation Company In Northern Arizona

    We have worked hard to earn a stellar reputation. Desert Hardwood Flooring is owned by Sylvan Incao, who has lived in the area for almost three decades. During this time, he has put together a company that is dedicated to reliability, craftsmanship, and attention to detail. It is through this dedication that Desert Hardwood Flooring has been able to achieve the high ratings and success that it has. We are proud to say that Desert Hardwood has now been serving local businesses, builders, and homeowners for over 18 years.

    Caring For The Customer

    Some flooring companies will come at the client with the high-pressure attitude of a salesperson. Not us. We want to include you in the process. We want you to borrow samples and have an open discussion with us about the vision for your floors. We want you to feel comfortable and confident in all of your flooring decisions. But you don’t have to take our word for it. Check out our customer testimonials to see exactly what our clients are saying!

    Quality Craftsmanship

    Desert Hardwood doesn’t take shortcuts. Period. We pay meticulous attention to detail while keeping an organized worksite. Not only do we work with clients to help them realize their vision, but we do so without sacrificing one iota of dedication and work ethic. We pride ourselves on our craft — and it shows. You can even see this for yourself by browsing our portfolio.

    Wide-Ranging Expertise

    Yes, we provide expert hardwood floor installation to Prescott and the surrounding areas. But what does that mean? Our expert installations don’t involve just one or two types of flooring. Rather, we have a breadth of expertise and products that can suit your needs. We are the company to turn to if you’re looking for hardwood, laminate, luxury vinyl plank, bamboo, cork — the list goes on. If you’re wanting pre-finished floors, waterproof floors, and so much more, Desert Hardwood has you covered. We both sell and install a huge range of flooring. Check out our product page to learn more.

    Serving Northern Arizona

    Another reason why Desert Hardwood stands apart is because of our large service area. We are located in Prescott, but we serve the greater Northern Arizona area, including Prescott Valley and Chino Valley.

    This is just the start of what Desert Hardwood Flooring has to offer. Visit us and stay tuned for more blog posts about the world of flooring. In the meantime, if you’re considering new flooring, then trust the professionals at Desert Hardwood Flooring. We provide expert hardwood floor installation to Prescott and we’re ready to help you today. Contact us to learn more or to set up an appointment to visit our showroom.